Alix Banks lives the good life, she's rich, smart, athletic and attractive. She attends a private prep school where she gets good grades and is a member of the track team. Her parents trust her completely to be where she is supposed to be, to do what she is supposed to do and believe what she is supposed to believe. That is until there is an attack on her school. Alix is cornered by Moses, the leader of the attacking group, who tells her that the whole event is for her. To get her thinking about what exactly it is that her dad does for a living - what Simon Banks and his public relations firm Banks Strategy Partners really do. "When you absolutely, positively have to confuse the hell out of an issue, call Banks Strategy Partners." aka The Doubt Factory.
Alix starts to question everything. Who should she believe? What is the truth? Does truth exist?