As Neil himself explains in this charming video, All Hallow's Read is a simple idea. This Halloween, give somebody a scary book. It can be a new book or a used book, it can be a picture book or a novel, just give somebody a scary book.
Anyone who's familiar with the sway Neil Gaiman holds over the internets won't be surprised that his All Hallow's Read idea is already taking off. There are already book recommendations, printable mini-books to give away, posters, and a bunch of other stuff.
This is a simple, brilliant idea that deserves to be a permanent tradition. Let's do our part to make sure it sticks around!